Using Reviews to Boost Sales
Ratings and reviews are increasingly becoming an important aspect of digital marketing.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Business enterprises should take advantage of this knowledge to win more customers. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. A strategic response to a negative review on a business’s website can also help balance out the impact. It is important to acknowledge clients who give positive feedback.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Good reviews from big brands can increase the credibility of a company to potential customers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Purchasing plug-ins may actually be unnecessary when using some applications. Google offers a plug in called Google places reviews. With this, one can feature 3 views concurrently. The review panel can be customized by changing some configurations and design options.
Yelp is another popular review platform for industries.The credibility of reviews from Yelp is beyond question because of its security features. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Reviews from facebook can also be used on a company’s website.
Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.